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Friday, July 13, 2012


Google Drive vs. SkyDrive vs. Dropbox


Yesterday, Microsoft unleashed a desktop sync app for SkyDrive. Today, Google followed by finally launching Google Drive — after a series of early appearances hinted that it was going to be arriving very, very soon. So now that the dust has settled, how do the two new services stack up with the current king of cloud storage and sync, Dropbox? Let’s take a look.
Free Storage
In terms of disk space in the cloud, SkyDrive offers you the most bang for your non-buck. While there are other ways to bump up your Dropbox storage without paying, all new SkyDrive users get the full 7GB from the get-go. Better still, if you’re an existing SkyDrive user and you install the new app you’ll get a whopping 25GB at no charge.
Additional Storage
Worried those base storage amounts won’t cut the mustard? Not to fear. All three services offer paid upgrades. Once again, SkyDrive offers the best deal — with an additional 100GB of space coming in at $10 less than it would run you on Google Drive. Dropbox might need to re-examine their pricing at this point, since they’re by far the most expensive platform now.
It’s worth noting that upgrading to any paid account with Google Drive will automatically bump your Gmail storage to 25GB.
Selective Sync
Microsoft said they wanted to keep the SkyDrive app as straightforward and easy to use as possible. Unfortunately, that means there’s no option to choose which folders you want to synchronize — everything in your SkyDrive folder is fair game. Both Dropbox and Google Drive give you control over which files you want to sync on your connected systems.
Platform Support
Both Microsoft and Google released apps for their own mobile platforms while simultaneously snubbing each other’s. All three services offer iOS, Windows, and Mac apps, but Dropbox is the one to use if you run a Linux system or own a BlackBerry smartphone.

Ecosystem
If you work with Microsoft Office files on a regular basis and need 100% compatibility, SkyDrive might be the best choice due to its tight connection with the Office Web Apps. For Google Docs or OpenOffice users, however, either Google Drive or SkyDrive will fit the bill. Dropbox, of course, is just a storage, sharing, and sync platform — but you can still work with your files in the cloud thanks to support from web apps like Zoho.
3rd party app integration is one area where Dropbox really shines. It’s been much more widely adopted by developers than SkyDrive. Even though it should be a simple task for devs to tweak apps that support Google Docs storage to support Google Drive, Dropbox will probably maintain their lead in this area at least for a little while. We’ll see what happens in the coming months.
Summing Up
So, which service is the one to choose? There’s no one-size fits all solution when it comes to cloud storage and sync apps, but fortunately there are plenty of good options out there. With Microsoft and Google entering the fray, there’s one thing that you can bank on: your app of choice is only going to get better (and probably cheaper) thanks to all the extra competition.

source:geek.com

Qualcomm Announces Quad-Core Snapdragon for Next Generation Tablets and Computing Devices


No one would seriously think that Qualcomm would be weeping in the corner after NVIDIA and Texas Instruments unveiled their quad-core CPUs to come our way in 2012. No sir, Qualcomm wants to play along and today announced a new series of quad-core mobile processors, planned for release in 2012.
What we know so far is that NVIDIA’s Tegra 3 quad-core chip is planned to run at 1.5Ghz and Texas Instruments will top that with each core ticking at 2.0Ghz. But hold tight, because the quad-core Snapdragon is supposed to run at the breathtaking 2.5Ghz!
Using the industry-first 28nm process, Qualcomm is working on a family of multi-core (single, dual, and quad) chipsets, codenamed Krait. The new quad-core Snapdragon APQ8064 chip is going to use 75% less power than the first Snapdragon chipset. Not only that, but Qualcomm promises the future quad-core Snapdragon APQ8064 will be twelve times faster than any other Snapdragon chip.
The new Snapdragon beast will enable HD gaming, stereoscopic 3D, 1080p video capture, support for 10MP camera sensors and full playback over an HDMI port, thanks to the Adreno 320 quad-core GPU. That, on the other hand, will be up to fifteen times more powerful than the original Adreno.
Unfortunately, it won’t be before mid-2012 that user will be able to enjoy this quad-core madness. Well, I suggest you head to our article about what the available Tegra 2 chips can do for you while you wait.

source:gsmarena,qualcomm

Googl's Chrome OS 20 Released



Google’s operating system for notebooks, Chrome OS, has recently been updated to version 20.


This new release is a step towards Google’s goals to integrate their recently announced Google Drive cloud storage service more deeply into the Chrome platform, as well as offline support for Google Docs.
The update brings the new Aura UI to the original Chromebook, the CR-48, which will also receive some new open-source touchpad drivers, which should address some of the touch responsiveness issues which have plagued the Google device since its release.
The new update should be streaming out to devices over the Chrome OS release channel over the next few days.




Samsung Galaxy ACE 


With the Galaxy S III busy grabbing the headlines, a midrange smartphone has been making its way to a number of markets without much fanfare. But you can bet the Samsung Galaxy Ace 2 won't settle for the role of just another sequel. It has a chance to prove the Galaxy S III is not the only superhot smartphone Samsung has released this season.
Samsung I8160 Galaxy Ace 2
Samsung Galaxy Ace 2
And it's going to use it. Aiming to deliver 90% of the benefits of its extremely popular sibling for a fraction of the price, the Samsung Galaxy Ace 2 plays to the company's strengths and might turn out to be one of the unsung heroes of the year.
Dual-core might not be top-dog material in the Android realm any more, but it's enough to run virtually all apps and give you a nice smooth sailing around the interface. The entrance of ST-Ericsson in the smartphone race has enabled Android OEMs to make sub-€250 smartphones, with specs that would be considered high-end on any other platform. Now who would say no to a bargain like that?

Key features

  • Quad-band GSM /GPRS/EDGE support
  • 3G with 14.4 Mbps HSDPA and 5.76 Mbps HSUPA
  • 3.8" 16M-color capacitive LED-backlit LCD touchscreen of WVGA resolution (480 x 800 pixels), Scratch-resistant glass
  • Android OS v2.3.7 Gingerbread, planned Android 4.0 ICS update
  • Dual-core 800 MHz Cortex-A9 CPU, 768MB RAM, Mali-400 GPU, NovaThor U8500 chipset
  • 5 MP autofocus camera with LED flash and geotagging, Multi Angle shot
  • 720p video recording @ 30fps with continuous autofocus and stereo sound
  • VGA front-facing camera
  • Wi-Fi b/g/n and DLNA
  • Built-in GPS receiver with A-GPS
  • NFC connectivity
  • 4GB built-in storage expandable through the microSD card slot
  • microHDMI port
  • microUSB port (charging) and stereo Bluetooth v2.1
  • Standard 3.5 mm audio jack
  • Stereo FM radio with RDS
  • Voice dialing
  • Adobe Flash 11 support
  • Deep Facebook integration
  • Accelerometer and proximity sensor

Main disadvantages

  • No Android 4.0 Ice Cream Sandwich out of the box
  • All plastic construction
  • Slightly more expensive than the Xperia U
  • NovaThor U8500 is the least powerful of the dual-core offerings on the market
  • No screen and capacitive key haptics
The recent crop of inexpensive but reasonably powered droids also answers another criticism Android has been facing lately - that it fails to offer performance in a compact package. Sony was first to up the ante with the Xperia U and now Samsung is ready to rise to the challenge.
Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2
Samsung Galaxy Ace 2
The Koreans have stepped up the pricing of their smartphone a bit, but they are willing to throw in a larger screen and expandable storage, so it's going to be a pretty tough pick between those two. Let's waste no more time then and get down to testing - the answers should be coming as the review unfolds.

Design and controls

The Samsung Galaxy Ace 2 resembles a compact Galaxy S, which helps brand identity (the original Ace looked a lot like a certain very popular competitor). The phone remains relatively compact, despite the increase in screen size.
Above the display, there is the proximity sensor, but no ambient light sensor. The new addition here, compared to the original Ace, is a front-facing VGA camera.
Below the display there's an arrangement of three keys, in what's become the trademark Samsung layout. There's a hardware Home key in the middle, with two capacitive buttons on either side - Menu and Back. There's a dedicated setting for the duration of the capacitive key backlighting, and you can even have it always on. But there's no way to enable vibration on press - the entire screen has haptics disabled - just like on entry level handsets like the Galaxy Y and the Galaxy Fit.
Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2
The proximity sensor • The three Android keys rest below the display
On the left side of the Samsung Galaxy Ace 2 I8160 you get, top to bottom, the lanyard eyelet, volume rocker and a microSD card slot, under a plastic flap. The card slot handles cards of up to 32GB, so you can have plenty of storage even when the built-in 4GB run out. You'd have to get your won card though, there isn't one in the box.
The Power/Lock key is on the right (again, typical Samsung), which makes it accessible with both the right-hand thumb or the left-hand index finger, depending on which hand you're holding the phone with. Some users would still rather have this button at the top though.
Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2
The volume rocker and microSD card slot on the left • Power/Lock combo key on the right
On the top side of the phone is the 3.5mm standard audio jack, as well as the small crevice for removing the back panel. The bottom of the phone features the USB port and the mic pinhole. The microUSB port is used for both data and charging.
Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2
The 3.5mm jack is on top • The microUSB port located on the bottom
The back of the Samsung Galaxy Ace 2 is almost completely flat with a very subtle diamond pattern. The plastic feels nice to the touch and takes almost no fingerprints, but hasn't got any sort of premium feel to it.
Around back, the 5MP camera lens is centrally placed near the top, along with the LED flash. Just like in the original Ace, the lens is exposed and vulnerable to scratches so you'll have to take care not to damage it.
Samsung I8160 Galaxy Ace 2 Samsung I8160 Galaxy Ace 2
The smudge-resistant back panel and 5MP camera
The back also features the loudspeaker grille, which has a small nub to make sure the sound doesn't get muffled when you place the phone down on a level surface.
Underneath the battery cover is the SIM card slot and the battery. The battery is a 1500mAh unit, which Samsung says should last for up to 7 h 30 min of telephony or 640 h of stand-by on a 3G network. If you stick to 2G you get up to 16 h 20 min of talk time or 670 h of stand-by.
Samsung I8160 Galaxy Ace 2
The 1500mAh battery and SIM card slot
Our dedicated battery test found the Samsung Galaxy Ace 2 I8160 to be a pretty long-lasting device, the smartphone getting an endurance rating of 43h. That's exactly as much as the Galaxy S III did and slightly better than the Galaxy S II.


Courtesy gsmarena



Android vs iOS vs Windows 8



The three latest or forthcoming upgrades of the top mobile OS are being talked about. Here we compare Apple iOS 6 Vs Android 4.1 Jelly Bean Vs Windows Phone 8
Here we go for an interesting comparison between the new versions of mobile firmware from three rival tech firms, Apple, Google and Microsoft. As you know, all three companies have already announced new versions of their operating systems. Apple’s new iOS 6 is expected to debut on its iPhone 5 in October. Google’s new Android 4.1 Jelly Bean is announced to first appear on its own Nexus 7 tablet by the end of July. Meanwhile, Microsoft’s Windows Phone 8 is also to advance on a set of new handsets from companies like Nokia, HTC and Samsung. In brief, the global Smartphone market is all set to get the latest versions of the operating systems. All versions are to flaunt many high-end features, the respective companies have announced.
Interface
Apple is largely expected to introduce a fresh interface for iOS 6. Beyond the firmware, what Apple fans are really looking for is a complete interface change for its flagship smartphone’s upcoming version, the iPhone 5. Indeed, as per rumors, the new version of iOS is to come with a fresh look and feel. When it comes to Android 4.1, Google has said that a new design will matter along with better performance. Microsoft meanwhile has kept up its famous Metro-style interface on new Windows Phone 8. The new interface from Microsoft has grabbed attention.
Supported hardware
As usual, the iOS 6 designed for Apple’s i-line of products; the iPhone, iPad and iPod touch. The new version will possibly appear on iPhone 5 first. Later, if rumors are true, there will be a mini iPad to run on the software by the end of 2012. Anyway, along with iPhone 5, the new version of iPod touch will also run on the firmware. If Apple keeps up its regular iPad release schedule, we will have to wait until March 2013 for the device to come with preloaded iOS 6.
Android 4.1 Jelly Bean, being an update of Google’s open source mobile OS, will appear on a plethora of gadgets. However, Google is to first launch the software on its 7-inch Nexus 7, a newly announced small tablet from Google. The Asus-built Nexus 7 is slated to come out by the end of July 2012. Many other devices are in line to get the Jelly Bean update. There is a chance that Samsung and Google will update the firmware of Galaxy Nexus to the Jelly Bean sooner to thwart a shipment ban against the handset in the U.S.
Microsoft is soon to roll out its Windows Phone 8 update to the major Windows Phone 7.5 handsets including Nokia’s Lumia series. Nokia and other companies are also set to launch special devices with the Windows Phone 8 in the near months.
App and digital content stores
As everyone knows, iOS 6 will have an updated iTunes version. Users will be able to find their favorite music on iTunes and share them with iCloud and other features. For apps and games, Apple has an exclusive App Store. Jelly Bean users can search for apps and games on Google Play, the advanced version of Android Market. For Windows Phone 8 users, there is Xbox Live and Windows Marketplace for enjoying a variety of digital content.
Sum-up
The new versions of all major mobile OS platforms are going to come in quick succession of each other. We are very close to getting Android 4.1 and Windows Phone 8. But, when it comes to iOS 6, it will take some months for the official release. The OS version, which was announced at Apple’s developer conference in June, is rumored to come out along with the new iPhone 5, which may only come sometime later

Saturday, June 11, 2011

Codec and Containers

Codec


Codec (enCOder/DECoder): software or hardware that encode and decode audio and video data streams

The purpose of codecs is to reduce the size of digital audio samples and video frames by compressing/encoding in order to speed up transmission and save storage space.


Lossy or Lossless 


The goal of all codec designers is to maintain audio and video quality while compressing the binary data further.

Most codecs are LOSSY, in order to get a reasonably small file size. There are LOSSLESS codecs as well, but for most purposes the almost imperceptible increase in quality is not worth the considerable increase in data size. The main exception is if the data will undergo more processing in the future, in which case the repeated lossy encoding would damage the eventual quality too much.

Examples of Lossy file formats: AAC (Advanced Audio Coding), MP3, Vorbis (filename extension .OGG), lossy Windows Media Audio (filename extension .WMA)...
Example of Lossless file formats: Waveform Audio File Format (.WAV), Audio Interchange File Format (.aif),Apple Lossless (filename extension .m4a), FLAC, Monkey's Audio (filename extension .APE), Shorten, TTA, lossless Windows Media Audio (filename extension .WMA), WavPack. 

Containers 


A container format is a computer file format that can contain various types of data, compressed in a manner of standardized codecs. The container file is used to be able to identify and interleave (set a value on how often the audio and video streams are "synchronized") the different data types.

Simpler container formats can contain different types of audio codecs, while more advanced (flexible) container formats can support audio, video, subtitles, chapters, and metadata (tags) - along with the synchronization information needed to play back the various streams together.

Examples of containers: WAV (RIFF file format) is a simple audio container while AVI (the standard Microsoft Windows container), Matroska(MKV), a video and audio container format ASF (standard container for Microsoft WMA and WMV), MOV (standard QuickTime container)... are flexible (more advanced) containers that can hold many types of audio and video, as well as other media.


Specialised Codecs


SPEECH CODECS are designed to deal with the characteristics of voice, while AUDIO CODECS are developed for music. The difference between speech and audio codecs is that speech codecs look for speech patterns in order to compress the data further.

Codecs may also be able to transcode from one digital format to another; for example, from PCM(.wav or .aif) audio to MP3 audio.


Some most podpular Codecs

VIDEO CODECS

  •  AVI: movies (Microsoft)
  •  Cinepak: movies (SuperMac Technologies)
  •  VC-1: SMPTE 421M
  •  H.261: videoconferencing (ITU)
  •  H.263: videoconferencing (ITU)
  •  H.264: videoconferencing (ITU)
  •  Indeo: movies (Intel)
  •  MPEG-1: movies (Moving Pictures Experts Group)
  •  MPEG-2: movies (Moving Pictures Experts Group)
  •  MPEG-4: movies (Moving Pictures Experts Group)
  •  RM, RV: movies and streaming (RealNetworks)
  •  Sorenson: movies (Sorenson Media)
  •  WMV: movies and streaming (Microsoft)


AUDIO CODECS

  •  WAVE: Music (Microsoft)
  •  AAC: music with digital rights (DRM)
  •  ACELP.live: music (VoiceAge)
  •  AIFF: music (Macintosh)
  •  AU: music (Sun)
  •  MP3: music (Fraunhofer IIS)
  •  Ogg Vorbis: music (open source standard)
  •  RA, RAM: music (RealNetworks streaming)
  •  WMA: music (Microsoft)
 
SPEECH CODECS

  •  ยต-Law PCM: telephone circuit (U.S.)
  •  ACELP.net: general speech (VoiceAge)
  •  ACELP.wide: high quality (VoiceAge)
  •  A-Law PCM: telephone circuit (Europe)
  •  AMR-NB: GSM, 3GPP (ETSI narrowband)
  •  AMR-WB: GSM, 3GPP (ETSI wideband)
  •  DV Audio: MiniDV, audio
  •  G.711: audio/videoconferencing (ITU)
  •  G.722: audio/videoconferencing (ITU)
  •  G.723.1: VoIP, audio/videoconferencing (ITU)
  •  G.728: audio/videoconferencing (ITU)
  •  G.729: audio/videoconferencing (ITU)
  •  GSM 06.10: GSM, cellphone (unknown) 
  •  
VC-1 and H.264 represent a logical technological evolution in video compression compared to MPEG-2. Both of these codecs are generally able to achieve superior quality over MPEG-2 at comparable bit rates.

    H.264 (MPEG-4 Part 10 or AVC)

    H.264/MPEG-4 Part 10 or AVC (Advanced Video Coding) is a next-generation video compression format. H.264 is also known as MPEG-4 AVC, and is currently one of the most commonly used formats for the recording, compression, and distribution of high definition video.

    H.264/MPEG-4 AVC is a block-oriented motion-compensation-based codec standard developed by the ITU-T Video Coding Experts Group (VCEG) together with the ISO/IEC Moving Picture Experts Group (MPEG). It was the product of a partnership effort known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4 AVC standard (formally, ISO/IEC 14496-10 - MPEG-4 Part 10, Advanced Video Coding) are jointly maintained so that they have identical technical content.

    Apple has official adopted H.264 as the format for QuickTime. It is also one of the formats chosen to be supported by both high definition DVD standards, and is destined to be the future standard format for Blu-ray. Even AVCHD, the consumer format offered by the same people behind Blu-ray and for use in camcorders and Blu-ray recorders, uses H.264 as the main video format.



    VC-1

    VC-1 is a video coding standard developed by Microsoft. It began as Windows Media Video 9. It is prevalent in ASF files downloaded from the internet. It is also supposed to be used on HD-DVDs.

    Most commonly, VC-1 data is found inside of Microsoft ASF files and identified with the FourCC 'WMV3' for VC-1 simple and main profile and FourCC 'WVC1' for advanced profile. Note that the FourCC 'WMV9' may not actually exist in the wild but the acronym gained prominence anyway due to the fact that this video codec was introduced as part of the Windows Media 9 tool suite. VC-1 video will probably be encapsulated in other types of containers and stream formats such as MPEG for HD-DVD transport.


    Overview of VC-1


    The VC-1 codec is designed to achieve state-of-the-art compressed video quality at bit rates that may range from very low to very high. The codec can easily handle 1920 pixel × 1080 pixel presentation at 6 to 30 megabits per second (Mbps) for high-definition video. VC-1 is capable of higher resolutions such as 2048 pixels × 1536 pixels for digital cinema, and of a maximum bit rate of 135 Mbps. An example of very low bit rate video would be 160 pixel × 120 pixel presentation at 10 kilobits per second (Kbps) for modem applications.

    The basic functionality of VC-1 involves a block-based motion compensation and spatial transform scheme similar to that used in other video compression standards since MPEG-1 and H.261. However, VC-1 includes a number of innovations and optimizations that make it distinct from the basic compression scheme, resulting in excellent quality and efficiency. VC-1 Advanced Profile is also transport and container independent. This provides even greater flexibility for device manufacturers and content services.

    Innovations

     

    VC-1 includes a number of innovations that enable it to produce high quality content. This section provides brief descriptions of some of these features.

    Adaptive Block Size Transform

     

    Traditionally, 8 × 8 transforms have been used for image and video coding. However, there is evidence to suggest that 4 × 4 transforms can reduce ringing artifacts at edges and discontinuities. VC-1 is capable of coding an 8 × 8 block using either an 8 × 8 transform, two 8 × 4 transforms, two 4 × 8 transforms, or four 4 × 4 transforms. This feature enables coding that takes advantage of the different transform sizes as needed for optimal image quality.

    16-Bit Transforms

     

     

    In order to minimize the computational complexity of the decoder, VC-1 uses 16-bit transforms. This also has the advantage of easy implementation on the large amount of digital signal processing (DSP) hardware built with 16-bit processors. Among the constraints put on VC-1 transforms is the requirement that the 16-bit values used produce results that can fit in 16 bits. The constraints on transforms ensure that decoding is as efficient as possible on a wide range of devices.

    Motion Compensation

     

    Motion compensation is the process of generating a prediction of a video frame by displacing the reference frame. Typically, the prediction is formed for a block (an 8 × 8 pixel tile) or a macroblock (a 16 × 16 pixel tile) of data. The displacement of data due to motion is defined by a motion vector, which captures the shift along both the x- and y-axes.

    The efficiency of the codec is affected by the size of the predicted block, the granularity of sub-pixel data that can be captured, and the type of filter used for generating sub-pixel predictors. VC-1 uses 16 × 16 blocks for prediction, with the ability to generate mixed frames of 16 × 16 and 8 × 8 blocks. The finest granularity of sub-pixel information supported by VC-1 is 1/4 pixel. Two sets of filters are used by VC-1 for motion compensation. The first is an approximate bicubic filter with four taps. The second is a bilinear filter with two taps.

    VC-1 combines the motion vector settings defined by the block size, sub-pixel granularity, and filter type into modes. The result is four motion compensation modes that suit a range of different situations. This classification of settings into modes also helps compact decoder implementations.

    Loop Filtering

     

    VC-1 uses an in-loop deblocking filter that attempts to remove block-boundary discontinuities introduced by quantization errors in interpolated frames. These discontinuities can cause visible artifacts in the decompressed video frames and can impact the quality of the frame as a predictor for future interpolated frames.

    The loop filter takes into account the adaptive block size transforms. The filter is also optimized to reduce the number of operations required.

    Interlace Coding

     

    Interlaced video content is widely used in television broadcasting. When encoding interlaced content, the VC-1 codec can take advantage of the characteristics of interlaced frames to improve compression. This is achieved by using data from both fields to predict motion compensation in interpolated frames.

    Advanced B Frame Coding

     

    A bi-directional or B frame is a frame that is interpolated from data both in previous and subsequent frames. B frames are distinct from I frames (also called key frames), which are encoded without reference to other frames. B frames are also distinct from P frames, which are interpolated from previous frames only. VC-1 includes several optimizations that make B frames more efficient.

    Fading Compensation

    Due to the nature of compression that uses motion compensation, encoding of video frames that contain fades to or from black is very inefficient. With a uniform fade, every macroblock needs adjustments to luminance. VC-1 includes fading compensation, which detects fades and uses alternate methods to adjust luminance. This feature improves compression efficiency for sequences with fading and other global illumination changes.

    Differential Quantization

     

     

    Differential quantization, or dquant, is an encoding method in which multiple quantization steps are used within a single frame. Rather than quantize the entire frame with a single quantization level, macroblocks are identified within the frame that might benefit from lower quantization levels and greater number of preserved AC coefficients. Such macroblocks are then encoded at lower quantization levels than the one used for the remaining macroblocks in the frame. The simplest and typically most efficient form of differential quantization involves only two quantizer levels (bi-level dquant), but VC-1 supports multiple levels, too.

    Profiles and Levels

     

    VC-1 contains a number of profile and level combinations that support the encoding of many types of video. The profile determines the codec features that are available, and thereby determines the required decoder complexity (mathematical intensity). The following table lists VC-1 profiles and levels.




    Tuesday, June 7, 2011

    ARM vs Intel

    It was a good CES for Intel. Sandy Bridge is out and the performance is ace. Our reviewer Jeremy Laird calls the new Core i5 a "huge leap forwards".
    But it was a great CES for ARM. The Cambridge-based company didn't even need to do anything. Microsoft came to them.
    Microsoft's announcement- while not a complete surprise - means we'll see next-gen tablet devices and even more efficient netbooks running undefined Windows-based operating systems on ARM-based SoC silicon as well as that of Intel and AMD.


    Windows soc
    LOOK WHO'S THERE: Steve Ballmer makes the SoC announcement to the masses at CES 2011
      


    I met with Bob Morris, director of mobile computing at ARM on Saturday to hear his reflections on the announcement. "All the logos are all the same size which I thought was pretty cool," he chuckles.
    "This is a very interesting statement because now you've got a software company who has said we're going to do the best type of products for the best types of devices that do these types of things. This is a really interesting time."
    ARM shares rose by seven per cent as a result of the announcement." What it is is not architecture any more, it's a business model. You've got so many people that have good designs and they compete."
    Some technology pundits have begun to say statements such as "the beginning of the end for Intel" and "the year that a small UK chip designer began to eclipse the largest chipmaker in the world".
    These views are way too extreme. But it can't be denied that ARM-based chips will pose a growing challenge for Intel. Mind you, Intel is always better when it's challenged, so we'll get better products as a result.
    When AMD last seriously threatened on the PC processor front and Intel was hobbling along with the atrociously inefficient last-gasp variants of the NetBurst-based Pentium 4, it pulled things out of the bag with the first generation of the Core microarchitecture that Sandy Bridge is the latest phase of.
    Making up for lost time
    Intel says we will see Atom processors that can match ARM in the smartphone space. Indeed, one Intel insider at CES told us that "in a couple of years we'll have the best smartphone chip in terms of performance and power [efficiency]".
    We don't doubt Intel's ability to do this. But what we do doubt is whether it will make any difference for the phone and tablet manufacturers.
    When Intel launched Atom for smartphones last May, there were no design wins announced and we've seen little other action.
    While we'll probably see a Nokia Intel-based handset running MeeGo at Mobile World Congress next month, other handset manufacturers just don't seem that interested in x86.
    Too strong an ecosystem?
    What's more, the ARM ecosystem has unique and almost unrepeatable strengths – its universality and amount of partners: Qualcomm, Samsung, Texas Instruments, Nvidia - and that's just the key ones that Microsoft has on board. There are stacks more. Even Apple is invested in this platform.
    Apple is a unique case as it now has its own chip design firm – it bought PA Semi who designed the ARM-based Apple A4 chip. Barring a simply earth-shattering seismic shift, Apple won't be using Atom inside the iPhone 10 or iPad 5.
    ARM's other benefit is that, while it designs the architecture, it uses a licensable model.
    That means that manufacturers, such as Nvidia with the Tegra or Qualcomm with the Snapdragon, can make their own design adjustments before manufacture. Snapdragon, for example, features Qualcomm proprietary GPU technology.
    They can also pick the best ARM processor to go in their products and that freedom of design and manufacture is something Intel won't offer.


    Windows on arm
    NATIVE APPS: Microsoft's Steven Sinofsky talked about native ARM apps and drivers at last week's CES press conference


    "People say how will we compete against Intel?" said Morris. "Even if they come down and have the same types of power levels and things like that, how do they compete against all these different companies, because they're going to be one of many."
    Where Intel may pick up business is in the netbook or convertible tablet categories, for more traditional, task-based computing but with extreme levels of battery life. It remains to be seen whether ARM-based chips could rise to the kind of tasks we now ask our PCs to do every day.
    Another disadvantage for Windows on ARM is that Windows programs will need to be recompiled.
    However, as we don't even know what kind of Windows will be on ARM devices (it could be a tablet orientated variant of the OS, for example) it's hardly worth panicking about at this stage.
    The tablet and smartphone markets are still in their infancy, so there's still a lot of potential for Intel to thrive. The PC is still hugely important, of course, and Intel and AMD will remain strong there. But elsewhere, there's a lot to play for.

    Courtesy : Tech Radar